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Runs through Zapier → Darwin + ActiveCampaign Open API settings ↗
When a visitor leaves their name and email in Darwin’s chat, Zapier creates or updates the contact in ActiveCampaign, tagged so you know they came from the chat.
This connection runs through Zapier: Darwin’s Zapier app starts the Zap and Zapier’s ActiveCampaign app does the work in ActiveCampaign. You choose the fields. This recipe is a two-step Zap, which Zapier’s free plan includes.

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Before you start

  • A paid ActiveCampaign plan. You connect it to Zapier with your ActiveCampaign API URL and key, from Settings → Developer in ActiveCampaign.
  • Consent before you add someone to marketing email. Leaving an email in a chat isn’t consent to marketing.
  • Darwin added to your Zapier account and a Darwin key for Zapier. Connect Zapier covers both in two minutes.

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Create a contact for every new lead

1

Choose the Darwin trigger

In Zapier, create a Zap. For the trigger, choose Darwin and the event New Lead. Connect your Darwin account with the key, then select Test trigger to load a sample.
2

Add the ActiveCampaign action

Choose ActiveCampaign as the action app and the event Create or Update Contact, then connect your account.
3

Map the fields

Darwin’s lead carries Email, First name, Last name, Company and Phone when the visitor gave them, plus Page URL, Traffic source, the UTM values, Darwin’s grade and Darwin url, a link to the conversation. Map:
4

Test and publish

Test the action, check the result in ActiveCampaign, then publish the Zap. The next lead from your website appears in Contacts with the tag.

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Start an automation

Add Zapier’s Add Existing Contact to Automation step to start a sequence, or Create Deal to put the visitor in your pipeline. Steps after the first need a paid Zapier plan. You can also start an automation from the tag inside ActiveCampaign, which keeps the Zap at two steps.

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Good to know

  • Starting automations from the tag inside ActiveCampaign keeps the Zap on Zapier’s free plan.
  • The Zap acts on leads from the moment you turn it on.
Darwin is in private beta on Zapier. Open the invite link in Connect Zapier while signed in to the Zapier account you build Zaps in.
No. It runs through Zapier: Darwin’s Zapier app starts the Zap and Zapier’s ActiveCampaign app creates the contact. You choose the fields and tags.
Preview conversations never start a Zap, so testing your agent doesn’t fill your tools. Chat on your live website to test end to end, or use the samples from Test trigger.
Connect Zapier → · All Darwin triggers and actions → · Webhooks and the API →