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Find it in Darwin Settings → Knowledge → Business context Open this screen ↗
Business context gives Darwin the facts it needs alongside your website pages. Keep facts here; use Identity & behavior for instructions about how to respond.

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A useful starting template

Copy this outline, replace each bracket, and remove anything that does not apply:
Select Save changes, then test questions that rely on the new information.

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Write for accurate answers

  • State capabilities directly: “We support X” is more useful than “We are the most powerful platform.”
  • Keep plan names, limits, and commercial terms consistent with your live website.
  • Explain fit without asking the assistant to invent a qualification score or a promise.
  • Include the next useful step when a visitor needs a person.
  • Remove contradictory or outdated facts instead of appending a second version.
Do not include passwords, API keys, payment information, or confidential details that should never appear in a visitor-facing answer.

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When to update it

Review business context whenever pricing, packaging, supported integrations, positioning, or your sales process changes. Refresh affected website pages too, then run the same test questions again. Build a repeatable assistant test →