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Find it in Darwin Link Studio Open this screen ↗
A personal link is a link to your website that you put in your outbound emails. When someone clicks it, the chat on your website opens with a greeting written for them, like “Hi Jane, want to see what we could do for Acme?”, with the reply buttons you chose. The agent already knows who they are and why you reached out. You make them in Link Studio, in the sidebar under Agent Studio. It has three tabs: Links, Greetings and Settings. The chat preview on the right shows what visitors will see.
Link Studio on the Links tab: the Links for your emails card with Q4 outbound and Pricing follow-up, each showing its page, No visits yet and its greeting as a chat message. The chat preview on the right greets Jane by name. Link Studio is marked in the sidebar.

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What happens when someone clicks

The chat's opening message on the website reading Hi Jane, want to see what we could do for Acme?, with the reply buttons Explore services, See pricing and Book a meeting.
  • The greeting replaces your opening message. It’s filled in with their details, and the greeting’s reply buttons replace your page’s. It shows even on pages where you’ve hidden the opening message, and stays on the next pages they open in the same tab.
  • The agent knows who they are. It knows the name, company and title the link carried, and what you wrote in What the agent should know, so it won’t ask for their name or email again.
  • Booking is filled in. If they book a meeting, the booking form already has their details.
  • They’re saved as a contact. If the link carries an email address, Darwin saves the person as a contact, or updates the one you have, like a form submission.
  • Your team hears about it. An email such as “Jane Cooper from Acme opened your link” goes out once per person per link each day.
  • Your tracking stays. Darwin removes only the link’s own dw parameters from the address bar. UTM tags, your other parameters and #anchors stay.
Link Studio keeps two lists, one on each tab.
  • A link is what you paste into an email. It has a name, the page it opens, a greeting, and its own ID, the dw= part of the address. Each link has its own results.
  • A greeting is what the chat says to the person: the message, up to four reply buttons, and a note for the agent. One greeting can serve many links, and a change to it changes every link that uses it.
A link without a greeting is a Draft. It greets no one and can’t be copied until you choose one.
1

Add a link

On the Links tab, select Add link. With no links yet, you can start from Outbound, Pricing follow-up, After a demo or Event follow-up, which come with a greeting. See Make and share personal links.
The Links for your emails card with no links yet, reading Start from one of these, or add your own, and four starters marked: Outbound, Pricing follow-up, After a demo and Event follow-up, each with its greeting filled in for Jane at Acme.
2

Give it a greeting

Choose a greeting you’ve written, or select New greeting to write one with names, reply buttons and a note for the agent. See Write greetings.
3

Save, then copy it into your email

Select Save changes, choose your email tool and select Copy link. Your email tool fills in each person’s details when it sends.
4

Watch the results

Each link shows its visits, chats and meetings, and takes you to the conversations it started. See Results and follow-up.

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Good to know

  • Link Studio is on every plan.
  • The chat must be installed on the page a link opens. See Install the chat on your website.
  • Greet people from personal links, on the Settings tab, turns every greeting on or off. See Settings and privacy.
  • Visits from personal links are left out of the page’s opening experiments, so a greeting by name doesn’t skew their results.
  • Teammates with the Member role can see Link Studio but can’t change it.

Make and share personal links

Add a link, give it a greeting and copy it into your email.

Write greetings

What the chat says, its buttons and what the agent knows.