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Find it in Darwin Link Studio → Links Open this screen ↗
Make a link for each campaign or sequence, give it a greeting, and paste it into your emails. Each person who clicks it gets the greeting with their own name.
1

Add a link

Open Link Studio in the sidebar. On the Links tab, select Add link. With no links yet, you can start from Outbound, Pricing follow-up, After a demo or Event follow-up, which come with a greeting.Each link shows its name, the page it opens, its results and the greeting as the chat will show it, filled in for Jane Cooper from Acme.
The Links for your emails card with two links, Q4 outbound and Pricing follow-up. Each row has Try it, edit and delete, and the greeting below it; Pricing follow-up also shows its See pricing button. Add link is marked.
2

Name it and pick the page

The new link opens below its row. Give it a Link name your team will recognize, such as the campaign. Under Page it opens, type a path like /pricing or a full address.A new link is a Draft (1) until it has a greeting (2). You can’t copy a draft or try it, and a draft greets no one: visitors see your page’s usual opening message.
A new link named Webinar follow-up with the Draft badge marked 1 and a dashed box reading No greeting yet. Choose one to use this link, marked 2. Below, the Link name, Page it opens and Greeting fields.
3

Choose a greeting, or write a new one

Under Greeting, choose one you’ve already written. To write one for this link, select New greeting.
The Greeting picker reading Choose a greeting, with New greeting marked beside it.
If you have unsaved changes, Darwin asks Save this link first? Select Save link to keep the draft if you leave Link Studio, or Not now to carry on.
The Save this link first? dialog: It stays a draft until it has a greeting. Saving now keeps it if you leave Link Studio. Not now and Save link, with Save link marked.
The Greetings tab opens with a new greeting, under a bar that reads Writing a greeting for your link. Write it as in Write greetings, then select Use for your link at the bottom of the greeting, or Use this on any greeting in the list. Back to the link returns without choosing one.
The bar reading Writing a greeting for Webinar follow-up, with Back to the link, marked. Below, the Greetings card with Default, Pricing and the new Greeting 3, each with a Use this button.
4

Check the preview

Back on the link, the greeting you chose (marked) shows filled in, with Edit greeting to change it.
The Greeting picker set to Webinar, marked, with the filled greeting and Edit greeting below. Under Link for your emails, HubSpot and the link, with the copy button reading Save to copy.
The chat on the right shows the greeting and its buttons. Try it on any link shows that link’s greeting there. Under Preview as, choose Jane Cooper, Acme to see it with every detail, or No details to see it with your fallback words.
Preview as, with Jane Cooper, Acme and No details, marked.
5

Save

Select Save changes. A link only works once it’s saved; until then its copy button reads Save to copy. Discard undoes everything since you last saved.
The bar at the bottom of the editor reading Unsaved changes, with Discard and Save changes. Save changes is marked.
6

Copy the link into your email

Open the link. Under Link for your emails, choose your email tool (1): HubSpot, Instantly, Apollo, Outreach, Salesloft, lemlist, or Other / CSV. The box shows the link with that tool’s merge fields for each person’s details. Select Copy link (2) and paste it into your email or sequence.
Link for your emails with HubSpot chosen, marked 1, the link with the dw ID and the HubSpot fields for contact email, first name and company, and Copy link, marked 2.
Your email tool fills in each person’s details when it sends. When Jane clicks, your page opens and the chat greets her by name.
Select a link’s name or its pencil to open it, change it, and select Save changes. To delete a link, select its trash icon, then Save changes. Until you save, Discard brings it back. The address you copy carries the page and the link’s ID. Emails you’ve already sent keep the page they had, so after changing Page it opens, copy the link again for new emails. The greeting is looked up by the link’s ID, so a new greeting reaches every email already sent.

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Good to know

  • The link only asks your email tool for the details its greeting uses, plus the email address. If you add a name or company to the greeting later, copy the link again.
  • Other / CSV uses placeholders like FIRST_NAME and COMPANY. Replace them with your tool’s merge fields, or fill them per row in a spreadsheet.
  • If your email tool couldn’t fill in a detail and the link arrives with something like {{firstName}}, Darwin ignores it and uses your fallback words.
  • Opening your own link to check it doesn’t count in its results: visits from your team and test browsers are left out.
  • A workspace can have up to 100 links.

Write greetings

What the chat says, its buttons and what the agent knows.

Results and follow-up

See each link’s visits, chats and meetings.