> ## Documentation Index
> Fetch the complete documentation index at: https://docs.meetdarwin.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Send leads to your CRM and tools

> Integrations → Zapier: connect HubSpot, Salesforce, Pipedrive, Slack, Microsoft Teams, Mailchimp, ActiveCampaign or Klaviyo and send every lead from Darwin's chat with a ready-made Zap.

<div className="darwin-location"><strong>Find it in Darwin</strong> Integrations → CRM & automation → Zapier <a href="https://app.meetdarwin.ai/admin/settings/integrations/zapier">Open this screen ↗</a></div>

These connections run through Zapier: Darwin's Zapier app starts the Zap and the other app's Zapier integration does the work. You choose which fields go where. A two-step Zap (Darwin plus one action) works on Zapier's free plan; extra steps need a paid plan.

<Frame caption="Integrations → Zapier: the three steps every recipe below starts from.">
  <img style={{ width: 1440, maxWidth: "100%" }} src="https://mintcdn.com/meet-darwin/Th-W8aKaOyiQClss/images/guides/integrations/zapier-overview.webp?fit=max&auto=format&n=Th-W8aKaOyiQClss&q=85&s=0ae87f3f011264f139664c90fdd585f8" alt="The Zapier setup page with three steps: Add Darwin to Zapier, Create a key for Zapier and Build a Zap." width="2880" height="1800" data-path="images/guides/integrations/zapier-overview.webp" />
</Frame>

## Set up once

<Steps>
  <Step title="Add Darwin to Zapier and create a key">
    Open **Integrations → Zapier**, select **Add Darwin to Zapier** and accept the invite, then create a key for Zapier. [Connect Zapier](/integrations/zapier) walks through both.

    <Frame>
      <img style={{ width: 852, maxWidth: "100%" }} src="https://mintcdn.com/meet-darwin/Th-W8aKaOyiQClss/images/guides/integrations/zapier-setup.webp?fit=max&auto=format&n=Th-W8aKaOyiQClss&q=85&s=1a7697019edc6bf21973e7b5bf5816b9" alt="The Zapier steps with Add Darwin to Zapier marked 1, Create key marked 2 and Open Zapier marked 3." width="1704" height="756" data-path="images/guides/integrations/zapier-setup.webp" />
    </Frame>
  </Step>

  <Step title="Start a Zap with a Darwin trigger">
    In Zapier, create a Zap, choose **Darwin** and the trigger named in the recipe below, usually **New Lead**. Connect your Darwin account with the key and select **Test trigger** to load a sample.
  </Step>

  <Step title="Add the action, map the fields, publish">
    Add the action from the recipe, map Darwin's fields, test it, and publish. A lead carries **Email**, **First name**, **Last name**, **Company** and **Phone** when the visitor gave them, plus **Page URL**, **Traffic source**, the UTM values, Darwin's grade and **Darwin url**, a link to the conversation.
  </Step>
</Steps>

## Pick your app

Each app has its own guide with the Zap to build and the fields to map.

<CardGroup cols={2}>
  <Card title="HubSpot" href="/integrations/hubspot">New Lead → Create or Update Contact.</Card>
  <Card title="Salesforce" href="/integrations/salesforce">New Lead → Create Lead.</Card>
  <Card title="Pipedrive" href="/integrations/pipedrive">New Lead → Create Person.</Card>
  <Card title="Slack" href="/integrations/slack">Visitor Asked for a Person → Send Channel Message.</Card>
  <Card title="Microsoft Teams" href="/integrations/microsoft-teams">Visitor Asked for a Person → Send Channel Message.</Card>
  <Card title="Mailchimp" href="/integrations/mailchimp">New Lead → Add/Update Subscriber.</Card>
  <Card title="ActiveCampaign" href="/integrations/activecampaign">New Lead → Create or Update Contact.</Card>
  <Card title="Klaviyo" href="/integrations/klaviyo">New Lead → Create Or Update Profile.</Card>
</CardGroup>

Using another app? Any app on Zapier works the same way: start with a Darwin trigger, add that app's action and map the fields.

## Good to know

* Zaps act on leads from the moment you turn them on. Earlier leads are in **Conversations**, which you can export as a CSV.
* Preview conversations in **Agent Studio** never start a Zap. Test with a real chat on your website, or with the samples from **Test trigger**.
* Can't find Darwin in Zapier? Open the invite link from [Connect Zapier](/integrations/zapier) while signed in to the Zapier account you build Zaps in.

<CardGroup cols={2}>
  <Card title="Connect Zapier" icon="zap" href="/integrations/zapier">All Darwin triggers, actions and the key setup.</Card>
  <Card title="Read visitor conversations" icon="messages-square" href="/reporting/conversations">Find leads and copy a follow-up list.</Card>
</CardGroup>


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